Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

The Profanity of the Media

The profanity of the media

How should we best imagine the relationship of anthropology and media studies? Will this be a fruitful union? Arguably, anthropology and media studies are at their best when they are critical, in the double sense not only of interrogating and seeking to understand the conditions of possibility of their subjects' thinking, but also of their own criteria and practices of inquiry. Thus I will consider how critical reflection on revered anthropological tenets has surprising implications for the presuppositions of media studies. I will start with a critical analysis of an anthropological venture into media studies, then show how it invites a radical (i.e., critical presuppositional) rethinking of a “hegemonic text” of media studies, Stuart Hall's (1980) ...

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