Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

The Journalist as Ethnographer?: How Anthropology Can Enrich Journalistic Practice

The journalist as ethnographer?: How anthropology can enrich journalistic practice
S. ElizabethBird

As this book amply shows, media anthropology can mean many things, from the anthropological analysis of media texts, producers, and audiences to applied efforts to present anthropological concepts effectively in the news media (Allen, 1994; Bruns, 2000).

In this brief chapter, I explore another, related question: What is the relationship between doing anthropology and doing journalism? Can journalists benefit from considering anthropological methods and approaches as they report and write the news? It has long been argued that social science and journalism are markedly different enterprises, based on different knowledge claims. These arguments often draw from Robert Park's (1967) distinction between abstract “knowledge about,” through which ...

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