Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

Picturing Practices: Visual Anthropology and Media Ethnography

Picturing practices: Visual anthropology and media ethnography
GrahamMurdock and SarahPink

The industrial production and everyday consumption of visual imagery have long been major areas of interest in media studies, but it is only relatively recently that visual materials produced by researchers and participants have been integrated into the research process. In promoting this “visual turn,” however, enthusiastic communications researchers have tended to ignore the rich tradition of relevant practice developed within anthropology (see, e.g., Gauntlett, 2004). This chapter addresses this gap by focusing on three key areas of work in visual anthropology:

  • The production of visual materials by the researcher as part of the research process
  • The analysis of visual material produced by participants both spontaneously (domestic photography, home Web ...
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