Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

Performing Media: Toward an Ethnography of Intertextuality

Performing media: Toward an ethnography of intertextuality
Mark AllenPeterson

The scene is a baseball field in midwestern Pennsylvania. The first practice for the Teal Tigers Girls' Softball Team has just ended. The coach is playing a game with the girls to test their knowledge of baseball rules, asking them questions and tossing them candies when they answer correctly. The parents, mostly fathers, stand awkwardly in a circle watching. We are waiting to collect our daughters and take them home. We do not know one another yet.

The coach runs out of questions. She still has two girls who have not earned a candy and she does not want them to go home empty handed. She looks up at the parents, hopefully. ...

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