'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam. 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough. Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analyze its formulation in North American and Europe. Media and Communication offers an accessible and comprehensive analysis of the development of media and communication theory: Includes a summary outline of all the key thinkers; Looks at the study of communication across a range of disciplines—history, literature, sociology, philosophy and linguistics; Challenges readers to engage with the central importance of communication.

Communication as Interaction
Communication as interaction

Goffman and Garfinkel, USA, 1950s-1970s

Introduction

Sociology's domain of enquiry is ‘the social’, but how that was understood has varied since its emergence as a distinct academic discipline in the late nineteenth century. Classic sociology (usually understood in terms of the ‘founding fathers’ – Marx, Weber and Durkheim) was largely concerned with the social as society, and society thought of on a large scale; mass society or society-as-nation differentiated into its economic, political and socio-cultural structures. ‘Class’, ‘the state’, ‘capitalism’ were key concepts. This view of the social permeated the world-view of the Frankfurt School and of American mass communication research. It is sometimes called macro sociology. It emphasizes large-scale impersonal social forces, perceived as structures that impose upon and dominate the ...

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