'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam. 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough. Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analyze its formulation in North American and Europe. Media and Communication offers an accessible and comprehensive analysis of the development of media and communication theory: Includes a summary outline of all the key thinkers; Looks at the study of communication across a range of disciplines—history, literature, sociology, philosophy and linguistics; Challenges readers to engage with the central importance of communication.

Communication and Technology
Communication and technology

Innis, Mcluhan, Canada, 1950s-1960s

In the late 1940s, Harold Adams Innis, a Canadian economic historian, developed a distinctive approach to technologies of communication. His ideas were taken up, extended and popularized by a younger colleague at the University of Toronto, Marshall McLuhan, who achieved international fame in the 1960s. The issue of technologies of communication is embedded in the larger ‘question concerning technology’ (Heidegger, [1949] 1978). Technology is, in a basic sense, as old as mankind, when understood as an applied practice, especially in the form of mechanical appliances that serve some practical human end. Modern technology is usually understood as the application of power machinery to production; steam power in the nineteenth century, electrical and atomic power in the twentieth ...

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