'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam. 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough. Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analyze its formulation in North American and Europe. Media and Communication offers an accessible and comprehensive analysis of the development of media and communication theory: Includes a summary outline of all the key thinkers; Looks at the study of communication across a range of disciplines—history, literature, sociology, philosophy and linguistics; Challenges readers to engage with the central importance of communication.

The End of the Masses
The end of the masses

Merton, Lazarsfeld, Riesman, Katz, USA, 1940s and 1950s

Robert Merton

Robert Merton (1910–2003) is, along with Talcott Parsons, perhaps the most influential American sociologist of his generation. Merton's parents were immigrant Russian Jews who settled in Philadelphia. He was born Meyer Schkolnik and changed in his teens to Robert Merlin; a name chosen because the young Schkolnik wanted to be a magician like his idol, Ehrich Weiss, the son of an immigrant rabbi, who had metamorphosed into the legendary Harry Houdini. When that fancy passed, Merton seemed a more appropriately ‘adjusted’ name for an aspirant American intellectual. His doctoral thesis was a work of historical sociology: Science, Technology and Society in 17th Century England. He was a leading ...

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