'…a great book, exciting, and very clearly written' - Klaus Schönbach, University of Amsterdam. 'This is an excellent book that provides students with a broad series of summary outlines of key thinkers on media and communication, without conflating the two terms' - Michael Pickering, University of Loughborough. Magisterial in scope, Media and Communication traces the historical development of media and communication studies. Media Studies itself has a short history but many antecedents, and in this comprehensive and compelling book, Paddy Scannell sets out to describe and analyze its formulation in North American and Europe. Media and Communication offers an accessible and comprehensive analysis of the development of media and communication theory: Includes a summary outline of all the key thinkers; Looks at the study of communication across a range of disciplines—history, literature, sociology, philosophy and linguistics; Challenges readers to engage with the central importance of communication.

Introduction

Introduction
Introduction

My first concern in writing this book is to provide students who are seriously interested in the study of media and communication with an account of how academic studies of both developed in the course of the last century. Each of the first nine chapters provides an introduction to a key ‘moment’ in the study of media and communication. The chapters mostly deal with one or two authors, sometimes with a single text, and provide summary accounts of the issues addressed by their work and the new methodologies and concepts that they introduced. Thus, each chapter may serve as the basis of a class or seminar and the end references indicate the readings that underpin it. The website that accompanies the book provides further ...

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