NEW TO THIS EDITION: A new chapter on discourse analysis offers students techniques for analyzing the language in texts. New content on psychological impact of social media shows that there are often negative consequences to using social media. Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media. Updated examples from popular culture bring theory to life. New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book. New material addresses generational differences and presents to students how each generation interacts with media differently, particularly the millennials. New discussions by thinkers who have made major impacts on popular culture, such as Daniel Chandler on semiotic codes Michel Foucault on change in cultures Mark Gottdiener on sign vehicles in semiotic theory Guy Debord on the Society of the Spectacle Mark Thompson et al on Marx's neglect of egalitarian political culture Marcel Danesi on myth and popular culture Ernest Kris on the Oedipus Complex Sigmund Freud on the purposes of jokes Clotaire Rapaille on the new “Global code” Teun van Dyk on discourse analysis and ideology Wolfgang Iser on reception theory KEY FEATURES: End-of-chapter study resources help students practice media analysis and focus on and retain important topics. Vivid applications from popular culture link theory to practice through teaching games and activities that show readers how to apply theories and concepts to various kinds of texts. A comprehensive glossary serves as a ready reference for students.

Sociological Analysis
Chapter 4 Sociological analysis
Arthur Asa Berger

Someone once defined a sociologist as a person “who tells everyone things they already know in language they can’t understand.” I use the term sociological in this chapter in the broadest sense possible. The focus here is on the social relationships of men and women, in contrast, for example, to psychological matters such as the consciousness of individuals. We will examine the public arts with a concern for human interactions and personal relationships, asking, “Who does what to whom and why?” and “What patterns are discernible in the materials we study?”

It is useful to differentiate sociology from other social sciences, such as anthropology, political science, and psychology, by looking at the core ...

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