NEW TO THIS EDITION: A new chapter on discourse analysis offers students techniques for analyzing the language in texts. New content on psychological impact of social media shows that there are often negative consequences to using social media. Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media. Updated examples from popular culture bring theory to life. New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book. New material addresses generational differences and presents to students how each generation interacts with media differently, particularly the millennials. New discussions by thinkers who have made major impacts on popular culture, such as Daniel Chandler on semiotic codes Michel Foucault on change in cultures Mark Gottdiener on sign vehicles in semiotic theory Guy Debord on the Society of the Spectacle Mark Thompson et al on Marx's neglect of egalitarian political culture Marcel Danesi on myth and popular culture Ernest Kris on the Oedipus Complex Sigmund Freud on the purposes of jokes Clotaire Rapaille on the new “Global code” Teun van Dyk on discourse analysis and ideology Wolfgang Iser on reception theory KEY FEATURES: End-of-chapter study resources help students practice media analysis and focus on and retain important topics. Vivid applications from popular culture link theory to practice through teaching games and activities that show readers how to apply theories and concepts to various kinds of texts. A comprehensive glossary serves as a ready reference for students.

Seven Points on the Game of Football (And Some Interesting Statistics)

Seven Points on the Game of Football (And Some Interesting Statistics)
Chapter 7 Seven Points on the Game of Football (And Some Interesting Statistics)
Arthur Asa Berger
Football Is a Game of Signs

Football is an interesting subject for the semiotician because the game is simultaneously full of signs and a signifier of some importance. The stadium is itself is one huge sign—a sacred space where enthusiasts (and sometimes fanatics) gather to watch a highly organized, ritualized contest that many have suggested functions as an alternative to war. It is not unusual for 60,000 people or more to gather together for a game, and with television coverage sometimes millions of people watch a game, which means that the entire country “becomes” a ...

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