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Hindu Televangelism: The Economics of Orthopraxy
Hindu televangelism: The economics of orthopraxy

In 1912, the film The Life of Christ premiered in Bombay. Dhundiraj Govind Phalke watched this movie and was seized by an urge to produce movies that depicted Hindu mythologies. He left for England to study cinematography and upon his return, on 3 May 1913, he released the Hindu mythological film Raja Harishchandra, India's first full-length, indigenous, silent film. This was to be followed by many Hindu mythologicals on film produced by Phalke, which later earned him the title: The father of Indian cinematography (George, 1989).

This is yet another instance of the interesting interplay between Christianity and Hinduism. In Chapter 1, I made the assertion that Hinduism influenced the Charismatic movement. In this chapter, ...

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