• Summary
  • Contents
  • Subject index

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.

The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to ‘McDonaldization’, because of its standardized, ‘one size fits all’ approach. ‘Glocal’ televangelism—the fusion of the American and Indian evangelism—is referred to as ‘Masala McGospel’ because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programs in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalization and consumerism.

Charismatic Televangelism: The Global, Evolving Spirit1
Charismatic televangelism: The global, evolving spirit

Historians of religion inform us that the expansion of Christianity has not merely been an exercise of adding people into the kingdom but adding people of all ethnic groups and cultures into the family of God. Jenkins (2002) reveals that the map of world Christianity is changing, as a major shift is now taking place in the southern hemisphere (Africa, Asia and South America), with more Christians there than in the North—the traditional heartlands of the faith. Christians in many of the largest mega cities of the southern hemisphere—Sao Paolo, Mexico City, Kinshasa, Kampala, Manila and Seoul—boast of large numbers of Christians with the largest Protestant Church in the world being located in Seoul, ...

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