Masculinities and Violence, the latest volume in the Research on Men and Masculinities series, takes a sobering look at men and violence. Editor Lee H. Bowker has carefully chosen essays that shed light on the causes and settings of masculine violence. The three essays in Part I lay out the ways in which men learn violence and repeat it. Part II focuses on the ways men victimize women and children. Part III turns to ways men victimize other men. Finally, Part IV looks at men and organizational violence. Understanding the masculinities-violence nexus is crucially important to finding ways to mitigate the masculine tendency to violence. This perceptive volume will be an important resource for all those interested in the field of gender roles, men's studies, and interpersonal violence.

Taking Control: Toy Commercials and the Social Construction of Patriarchy

Taking Control: Toy Commercials and the Social Construction of Patriarchy

Taking control: Toy commercials and the social construction of patriarchy

Children and their parents are constantly bombarded with cultural messages that establish the boundaries of socially desirable behavior. Movies, television programs, and advertisements are powerful agents of socialization. Television commercials, though delivered in small doses, have a substantial cumulative effect. This research focuses on the content of television commercials that are directed toward children. “In a three hour sitting, which is common, a youngster will be subjected to around thirty minutes of advertising. This amounts to 20 to 40 ads an hour, depending on their length” (McNeal, 1987, p. 63). This 3-hour sitting is an optimistic estimate; the average American family leaves the television on more ...

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