'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan’s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ‘60s' Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: · Explains McLuhan's key ideas · Engages with critical issues in media and contemporary art · Demonstrates the relevance of his work for students of media and communications · Addresses his methodological contribution · Revises our understanding of his place in the history of ideas. Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

Innis, New Media and the University

Innis, New Media and the University

Innis, new media and the university

There is no study of McLuhan that does not include a discussion of Harold Innis, often to the detriment of McLuhan. Many critics, most notably James Carey in McLuhan: Pro and Con (1968), see McLuhan's work as merely building on one of Innis's minor insights regarding the impact of the media on the human sensorium. McLuhan had indeed maintained that The Gutenberg Galaxy was ‘a footnote to the observations of Innis on the subject of the psychic and social consequences, first of writing and then of printing’ (GG; 50). It is apparent, however, that he takes the study of communication in a different direction, namely towards a study of aesthetics and human perception. Nevertheless, ...

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