'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan’s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ‘60s' Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: · Explains McLuhan's key ideas · Engages with critical issues in media and contemporary art · Demonstrates the relevance of his work for students of media and communications · Addresses his methodological contribution · Revises our understanding of his place in the history of ideas. Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

Early Media Studies and Mama's Boys

Early Media Studies and Mama's Boys

Early media studies and mama's boys

As an undergraduate studying communications in Canada in the late 1970s, I was told to stay away from McLuhan. The Gutenberg Galaxy was said to be nonsense, Understanding Media was all wrong, and the later McLuhan essays were bad art. McLuhan's first book, The Mechanical Bride was never mentioned. I found the book quite by accident when I was teaching a media literacy course to teenage girls at a Catholic high school. Given that the book had originated while McLuhan worked in a Catholic institution, one could suppose that it was collected by the school to support an anti-modern mission to see through the media in order to recover values for better living. As ...

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