Summary
Contents
Subject index
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Revision Hints and Tips
Revision Hints and Tips
This section will show you how to:
- Map out your accumulated material for revision.
- Choose summary tags to guide your revision.
- Keep well organised folders for revision.
- Make use of effective memory techniques.
- Revise combining bullet points and in-depth reading.
- Profit from the benefits of revising with others.
- Attend to the practical exam details that will help keep panic at bay.
- Use strategies that keep you task-focused during the exam.
- Select and apply relevant points from your prepared outlines.
The Return Journey
In a return journey you will usually pass by all the same places that you had already passed when you were outward bound. If you had observed the various landmarks on your outward journey you would be likely ...
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