Summary
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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Rebranding Marketing: Yes, We Have No Bananaburgers
Rebranding Marketing: Yes, We Have No Bananaburgers
The paperback, Yes We Have No, was published in March 1999, at the height of Britain's pre-millennial musings.1 Written by Nik Cohn, prominent rock music journalist and author of the immortal Awopbopaloobop Alopbamboom, it comprises a state-of-the-nation survey, a sort of end of century summary in the tradition of Beryl Bainbridge, George Orwell, J.B. Priestley and William Cobbett. True, this retro Rural Rides is closer in spirit to the innocents abroad genre of Bill Bryson, Mark Twain and P.T. Barnum (Cohn, an English Jew, grew up in Northern Ireland and spent most of his working life in the USA), but it perfectly evokes the nostalgic neurasthenia into which the disunited Kingdom is ...
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