The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Replacing Marketing: Reading Retroscapes

Replacing Marketing: Reading Retroscapes

Replacing marketing: Reading retroscapes

When and if a Marketing Hall of Fame is finally established, the first inductees will doubtless include Ted Levitt, Philip Kotler, Shelby Hunt and our own, our very own, Malcolm McDonald. But a space, surely, should also be reserved for the one and only Donald Cameron, who departed to the great marketing department in the sky on 16 August 1998. The late, lamented Mr Cameron was not a household name, I grant you, nor did he stand shoulder to shoulder with the titans of marketing thought, such as the aforementioned Seer of Cranfield. In the annals of retromarketing, nevertheless, Donald Cameron deserves an honourable mention. A publican by trade, our redoubtable marketing martyr was informed by the absentee ...

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