The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Replanning Marketing: If Ever a Whiz of a Swiz There Was

Replanning Marketing: If Ever a Whiz of a Swiz There Was

Replanning marketing: If ever a whiz of a swiz there was

I have in my hand a piece of paper. It is, admittedly, a low-grade, badly printed, garishly coloured piece of paper. But it is an important piece of paper, for all that. I refer, of course, to the current Innovations catalogue. Now, for those of you who are unfamiliar with the ways of the marketing world, Innovations is the epitome of mail order art, the Sistine Chapel of specialogues, The Night Watch of newspaper inserts, Les Demoiselles d'Avignon of direct sales. It is nothing less than the ultimate referent of consumer society, a document that distils everything modern marketing stands for. As the zenith ...

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