The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Representing Marketing: The Secret of the Black Magic Box

Representing Marketing: The Secret of the Black Magic Box

Representing marketing: The secret of the black magic box

Everyone loves a good, old-fashioned put-down and few are better than the one attributed to the evolutionary biologist, J.B.S. Haldane. Deeply embroiled in the Darwinian ‘monkey's uncle’ controversy, he was accosted by a bunch of eager-beaver creationists, who believed that such were the wonders of nature, they must have been begat by a higher power. In an attempted trick question, the true believers inquired what one could infer about the Creator from careful study of his creation. Haldane famously replied that she exhibited ‘an inordinate fondness for beetles’.1

As crushing rejoinders go, Haldane's can hardly be improved upon, though it was not for want of trying. Apparently, the bon ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles