The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Repositioning Marketing: Ballyhoo's Who

Repositioning Marketing: Ballyhoo's Who

Repositioning marketing: Ballyhoo's who

Wild Bill Shakespeare is hot, hot, hot, these days. From the Oscar-adorned Shakespeare in Love to the BBC's ‘Man of the Millennium’, the Swan of Avon is set fair for twenty-first-century flight.1 True, the recently reconstructed Globe Theatre is a perfect replica of an entirely imagined original; Harold Bloom's claim that Willy invented humanity is inventive, to say the least; and the Simpsons' interpretation of Macbeth – MacHomer – dares d'oh all that may become a man.2 But, there is no doubt whatsoever about it: the Bard is back in town.

So much so, that even management theorists are getting in on the Shakespearean act.3 Having plundered the pantheon for the leadership secrets of Niccolò Machiavelli, Marcel Proust, Attila ...

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