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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Reconfiguring Marketing: The Greatest Sham on Earth
Reconfiguring Marketing: The Greatest Sham on Earth
One hundred and fifty years ago, a small businessman faced the biggest decision of his career. Despite a degree of success in his chosen specialism, he was firmly stuck at the bottom of the market, with a reputation to match. On various occasions, he had been run out of town by disgruntled, pistol-packing customers, reduced to penury by potentially lucrative but spectacularly unsuccessful products and mercilessly ripped off by ill-chosen, fly-by-night partners. Of late, admittedly, things had improved somewhat. His early grounding in dead-end marketing jobs – store manager, advertising copywriter and door-to-door mousetrap salesman, amongst others – stood him in good stead as he made his way in the market for ...
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