Summary
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The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Redeeming Marketing: The Spiritual Side of Trade
Redeeming Marketing: The Spiritual Side of Trade
Not many books about marketing make the top of the best-sellers' list, systematic critiques like The Hidden Persuaders and The Hucksters possibly excepted. Yet, seventy-five years ago, a stirring endorsement of modern marketing, The Man Nobody Knows, became a Number 1 bestseller, racking up 250,000 sales and going through twenty-two reprints in less than eighteen months.1 What's more, it was translated into eighteen languages and, thanks to occasional reissues, went on to sell more than one million copies in the United States alone.
The Man Nobody Knows was written by Bruce Barton, forty-year-old founder of Barton Durstine & Osborn, an up-and-coming advertising agency with an impressive client list that included General Electric, General ...
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