Summary
Contents
Subject index
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
Rejuvenating Marketing: The Big Tease
Rejuvenating Marketing: The Big Tease
Close-up of pearly-white picket fence, topped by dollops of full-bodied fuchsias. A heavily laden bumblebee ambles from pistil to stamen and sluggishly ascends through passing showers of apple blossom. Pull back to reveal a pristine front yard, its emerald carpet carefully fitted around the recesses of a clinkered clapboard house. Three steps rise to a wisteria-fringed veranda, dressed with double settee, swing seat, aged rocker and low-slung Shaker table. A checkerboard lies open, the game unfinished from the night before. Sound effects from within. The fleur-de-lys front door bursts open, three backpacked, lunchboxed, spring-heeled third-graders spill forth and tumble down the path. A yellow school bus awaits. Tracking shot traces its regular route, down lime-lined boulevards ...
- Loading...
