The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Revolting Marketing: Gross is Good!

Revolting Marketing: Gross is Good!

Revolting marketing: Gross is good!

The TV ad for AM-PM convenience stores opens with a motorist munching contentedly on his mustard-covered, 59-cent hot dog. Face smeared in excess condiment, he realizes he's forgotten the napkins but can't go back inside looking like Bart Simpson's body-double. Ever resourceful, he reaches for the pine-tree air freshener dangling from his rear-view mirror and wipes his mouth with it.


A bikini-clad Baywatch-babe runs towards the camera, her generous embonpoint exaggerated by sexploitative slow-motion. The gravel-toned voiceover announces, ‘If this is your idea of quality television, then we've got the perfect product for you … Big Fat Tacos!’ Three huge slobbering comestibles are thrown on to a groaning counter and, after extolling their suppurating virtues in odious ...

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