Citizenship is now a key battleground in the fight over the direction of personal and political morality, domestic and global policy, social justice and the spread of violence across the world. Market Citizenship: Experiments in Democracy and Globalization offers a compelling account of the past and future of citizenship. Drawing on a rich fund of empirical material, author Amanda Root analyzes a new paradigm of social relations: market citizenship.
Chapter 11: Changing What We Do: Remaking Markets
The previous chapters have outlined how the existing literature on citizenship fails to understand the ideological imperatives that are changing the state, eroding policy-makers’ power as globalized market forces deliver services that previously had local provenance. The economic literature does not examine the effects on citizens’ patterns of caring, political engagement and public service when they are replaced with individualistic consumer choice. Approaches derived from Zizek’s psychoanalytical theories will be used here to examine opportunities for change and to explore how there are linkages between the social and the psychological. Market citizenship should not be seen as limited to social relationships: it affects identities as well. The argument is that market ideals are spreading ...