Summary
Contents
Subject index
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.
Trenbrover Football Club
Trenbrover Football Club
This case study incorporates many of the ideas put forward in this book. If you find aspects difficult to understand then look back to the relevant chapter. As you read it try to think what would be the best way to save this club as a thriving going concern.
The case study is about a struggling football club. Outside of the Premier League, most football clubs are in financial difficulties and there are not many that can support their ambitions from the income derived just from the playing side. As a result, many have developed ingenious methods for increasing their income from other sources. Many of the smaller football clubs could be considered masters at Customer Relationship Marketing, with efforts that ...
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