Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service.

Services Location and Distribution

Services location and distribution

There are three important things in retailing: location, location, location.

Lord Sieff, Marks & Spencer

You can be the best retailer in the world, but if you set up your shop in the wrong place, you'll never do much business. If you operate from the wrong properties, you start with your hands tied behind your back.

George Davies, Fashion Brand Designer and Retail
Consultant cited in Clarke and Rowley 1995

Learning Outcomes

When you have completed this chapter you should be able to:

Identify or define:

  • The objective of location strategy.
  • The factors affecting location decisions.

Describe or explain three methods of solving the location problem, such as:

  • Factor-rating method.
  • Locational breakeven analysis.
  • Centre-of-gravity method.
  • Geographic Information Systems.

This chapter explores the information an enterprise needs to be able to make decisions about ...

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