The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

The Entrepreneurial/Innovative Economy
The entrepreneurial/innovative economy

What is meant by the term entrepreneurship? What is innovation, and why is it important? What is the link between entrepreneurship and innovation? How does entrepreneurship and innovation improve organizational performance? What is the contribution of entrepreneurship and innovation to an economy?

Scenario: Facebook

Mark Zuckerberg is the CEO and cofounder of Facebook. He was born on May 14th, 1984, in New York. Zuckerberg is a computer programmer and Internet entrepreneur. In February 2004 from a dorm room at Harvard College, he cofounded Facebook with roommates and fellow students Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. Initially, Facebook limited membership to students at Harvard, but later this expanded to other universities such as MIT, Yale, Princeton, and Stanford. Membership became available ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles