The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

International Opportunities for Innovation and Entrepreneurship

International opportunities for innovation and entrepreneurship

What factors influence the level and direction of innovation and entrepreneurship in the domestic market? Do these influential factors change in the context of international businesses? How can both domestic and international businesses achieve growth through innovation and entrepreneurship? How can this growth be stimulated and sustained in the context of diverse, challenging, and fast-changing environments?

Scenario: Unilever

Innovation and vision led to the creation of a global leader that has changed the lives of customers and employees all over the world. That company is Unilever. Unilever was established in 1930. In the late 19th century, the businesses that became known as Unilever were among the most philanthropic of their time. They developed projects to ...

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