The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

The Global Business Plan

The global business plan

What is a global business plan? What is the purpose of writing one? Are there some common aspects of a global business plan that are universal regardless of the innovation? Who is the reader of this plan?

Scenario: Ryanair

Ryanair was founded in 1985 by Christopher Ryan, Liam Lonergan (owner of Irish travel agent Club Travel), and Irish businessman Tony Ryan (after whom the company is named), founder of Guinness Peat Aviation. It started with a share capital of £1 and 25 employees. In July 1985, Ryanair launched its first daily flights on a 15-seat Bandeirante aircraft from Waterford, Ireland, to London's Gatwick Airport. Ryanair's first cabin crew recruits had to be less than 5 feet 2 inches tall ...

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