The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

Developing New Products, Services, and Ventures
Developing new products, services, and ventures

Why is it important for an organization to continuously develop new products and/or services? What are some techniques for doing this successfully? What are the successes and pitfalls? How can this result in the creation of a new venture? Are there ways to develop innovations outside the existing strategy of the organization?

Scenario: Reliance India

Dhirubhai Ambani was born into a family of modest means on December 28, 1932, in Gujarat, India. At the age of 16, after completing high school, Ambani moved to Aden, Yemen, and worked as a dispatch clerk for A. Besse & Co., a transcontinental trading firm. Two years later when A. Besse & Co. became the primary distributor for Shell ...

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