The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

Developing Innovation and Entrepreneurship in Both Individuals and Teams
Developing innovation and entrepreneurship in both individuals and teams

How can organizations develop innovations through individuals and teams that meet customer demands? What entrepreneurial behaviors are important for individuals and teams to identify and exploit opportunities? How can an organization integrate entrepreneurship and marketing so that they are more market oriented and customer focused in their innovations? Should customer focus be a key driving force for innovation and entrepreneurship within an organization?

Scenario: L'Oréal

L'Oréal is one of the largest companies in France and the world's biggest manufacturer of high quality cosmetics and perfumes, producing brands such as Ambre Solaire, Cacharel, Garnier, Giorgio Armani, Lancôme, Redken, Vichy, and YSL. It has a global distribution network and the industry's ...

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