Summary
Contents
Subject index
The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
Building an Innovative and Entrepreneurial Organization
Building an Innovative and Entrepreneurial Organization
What impact does the changing environment have on innovation and entrepreneurship within an organization? What is the role of strategic management in the development of an innovative and entrepreneurial organization? What is the link between innovation and entrepreneurship with strategy, and how can this be developed? What internal organizational characteristics make some organizations more innovative and entrepreneurial than others?
Scenario: Xerox
Founded in 1903, the M.H. Kuhn Company became the Haloid Company in 1906 in Rochester, New York, with the focus of manufacturing and selling photographic paper. Chester Carlson (American inventor, physicist, and patent attorney) was the man whose discovery of xerographic printing fueled Xerox's global growth and changed an industry. Carlson pursued the concept ...
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