The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.

Innovation and Entrepreneurship in Context
Innovation and entrepreneurship in context

How does the approach to innovation and entrepreneurship differ between small, medium, and large corporations? What is innovation and entrepreneurship in the context of small and medium enterprises (SMEs) and large corporations? What does the term open innovation mean? How can open innovation effectively be pursued? What is the process of innovation? Does this process differ between those pursing radical innovations and those pursuing incremental innovations?

Scenario: Zara Retail

Zara was founded in 1975 by Amancio Ortega. Zara is a brand that is internationally recognized for its high innovation in fashion retail. In 1975, the first Zara store opened in A Coruña, Galicia, Spain, where it is headquartered today. In 1985, Zara was integrated in a new ...

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