This book will provide readers with knowledge and understanding of the theory and practice of managing finance, resources and stakeholders in schools and colleges. Written specifically for those studying for an academic qualification at Masters level in educational management, it provides self-study material and links to other key texts in the field. The authors deal with the links between finance, resources and stakeholders in the context of school and college self-management. Examples are drawn from international settings as well as from the United Kingdom. Building on an examination of theoretical perspectives, practical considerations and applications are examined in a format which encourages the reader to explore the c
Chapter 5: Managing External Relationships: Theoretical Perspectives
Managing External Relationships: Theoretical Perspectives
The move to self-management of schools and colleges not only entails the local management of finance discussed in the previous chapters, but also puts a changing emphasis on the ways in which external relationships are managed. Both developments arise out of the school or college operating as an ‘open’ organisation, accountable not only to central government but also to the community it serves.
This chapter explores the nature and extent of that open relationship and the levels of accountability under which schools and colleges operate. External relationships are then examined from a marketing ...