• Summary
  • Contents
  • Subject index

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

The State and Colleges
The state and colleges

The predominant contemporary discourse in further education (FE) in the UK has dramatically changed since the incorporation of colleges in April 1993 when the ‘new’ sector for post-16 education was created. It is widely accepted by those involved in further education that since the early 1980s the government is ‘imposing an economic paradigm on education’ (Elliot, 1996, p. 9) and there has been a shift from a ‘collectivist’ (Beardshaw et al., 1998) operational environment, dominated by a culture of collegiality and a humanistic philosophy with colleges working in partnership with LEAs (local education authorities) to a culture of managerialism within a rational-economic philosophy, operating in a competitive market environment managed by the Further Education Funding Council (FEFC). Despite ...

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