• Summary
  • Contents
  • Subject index

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

Partnerships, Alliances and Competition: Defining the Field
Partnerships, alliances and competition: Defining the field

Managing external relations requires schools and colleges to form partnerships, alliances, and, in some cases, be in competition with other individuals, groups, institutions and federations with whom they may have little in common in terms of values, behaviours and even goals. There is evidence everywhere of new partnerships in educational provision accompanied inevitably by the tensions created by predispositions and contexts as a result of the new and often unfamiliar combinations of people working together. These tensions are exacerbated in education systems where there is a need to demonstrate competitive success and where collaboration or competition are requirements not options. In order to set the scene for the collaborative and competitive processes ...

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