• Summary
  • Contents
  • Subject index

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

Achieving Responsiveness
Achieving responsiveness
The Pressures Shaping Responsiveness

Despite the fact that ‘across the world most teachers still teach alone, behind closed doors in the insulated and isolated environment of their own classroom’ (Hargreaves, 1992, p. 220), the pressures of the world beyond that classroom have never been more strongly felt. Many governments have adopted a proactive stance in shaping the curriculum through legislation and through funding. Market forces have increased the force of the claims of students, parents and employers. If it ever was the case that schools and colleges were autonomous institutions, it certainly is not so now. The demands are tumultuous and sometimes felt as intrusive. Despite the fact that the degree of control of educational professionals may have been diminished by the greater ...

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