• Summary
  • Contents
  • Subject index

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

Working with Employers and Business
Working with employers and business

This chapter reviews the reasons for links between education and industry, their potential benefits for all parties and the implications that are raised for the management of the links in order to maximise benefits. The relationship between education and industry affects both the management of the curriculum, and the management of finance and other resources in schools and colleges. Although many of the examples used in this chapter are drawn from the context of the UK, the themes which emerge have international relevance in both developing and developed countries.

Schools and colleges have not always related to the community in which they are situated. Sayer (1989, p. 4) refers to the ‘monastic tradition’ of pre-war education. A ...

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