Management Learning introduces the context and history of management learning and offers a critical framework within which the key debates can be understood. The book also provides an incisive discussion of the values and purpose inherent in the practice and theory of management learning, and charts the diverse external factors influencing and directing the processes of learning. The volume concludes with a look forward towards the future reconstruction of the field.

Management Learning as Discourse

Management learning as discourse
NormanFairclough and GinnyHardy

The purpose of this chapter is twofold. We wish first to argue that the study of management learning can be significantly enhanced by the discourse analysis of its language — of the various spoken and written language texts which constitute management learning. We shall advocate more specifically the use in teaching, research and the practice of managing, of one particular method of discourse analysis which is known as critical discourse analysis (Fairclough, 1992a, 1995). Our second purpose is to introduce readers to the application of this method to management learning texts by working through an example — a comparison of two publicity brochures produced by the same outdoor training organization, one of which is aimed at ...

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