'A critical-academic-analysis of received wisdom, for serious students of the subject' - Long Range Planning Provocative and thoughtful, this book provides a fresh perspective on management that is both broad and critical. The authors argue for the importance of subjecting received wisdoms about management to scrutiny. Such scrutiny needs to address not only the means but also the outcomes of management theory and practices as social and ecological problems proliferate in the global economy. The book begins by examining why we should question notions of management as a neutral `technology' with no moral commitments and consequences, and the role of critical reflection in such questioning. It i
Chapter 5: Critically Assessing Management Specialisms II: Marketing and Strategic Management
Critically Assessing Management Specialisms II: Marketing and Strategic Management
Marketing and strategic management are amongst the specialisms of management with the lowest resistance to managerialism. Where the social and behavioural sciences have been incorporated into these specialisms, ...