• Summary
  • Contents
  • Subject index

This book examines Latino news making as part of a larger narrative - the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.

Commercial Ethnicity: The Production and Marketing of the Hispanic Audience
Commercial ethnicity: The production and marketing of the Hispanic audience

This chapter specifies the ways and forms in which the Hispanic audience is produced today, analyzing contemporary understandings of the Hispanic audience in Latino-oriented media.1 The focus of this chapter is the construction of the Spanish language audience by Spanish language media.2 (Contemporary English language and bilingual Hispanic audiences and media, distinct and separate sectors of the Hispanic market, are the topic of Chapter 7.) The construction of the Hispanic audience shapes as it creates notions of Latino race and ethnicity, U.S. nationalism, and cultural belonging. This chapter ends with a consideration of the economic and cultural structures of Univisión, Telemundo, and CBS-Telenoticias, Hispanic audience-centered media ...

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