This book examines Latino news making as part of a larger narrative - the cultural productions and conceptions of Latinos. The author traces historical and commercial contexts of Latino orientated news production, beginning with late 19th century and early 20th century US Spanish language newspapers, examines the production of contemporary Latino news, and postulates future developments in the field.

History of the Hispanic Audience

History of the Hispanic audience

The processes that symbolically transformed Latin American residents of the United States and their descendants into a social grouping that is today called the Hispanic audience have their historical roots in the complex, contradictory social history of the southwestern region of the country, a transnational terrain that Guillermo Gómez-Peña has called “a fissure between two worlds … but a reality nonetheless, [where] there cohabit two histories, languages, cosmologies, artistic traditions, and political systems which are drastically counter-posed” (Simonson & Walker, 1988, p. 127). This “northernmost point of Latin America” was, in the first decades of the century, the cradle of U.S. Spanish language media and the Hispanic audience.

Audience, in this chapter, does not refer to actual ...

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