• Summary
  • Contents
  • Subject index

Magazines are the most successful media format ever to have existed and so begins Magazine Journalism as it traces how magazines arose from their earliest beginnings in 1665 to become the ubiquitous format we know today. This book combats the assumptions among media academics as well as journalists that magazines somehow don't count, and presents a compelling assessment of the development and innovation at the heart of magazine publishing.

In magazines we find some of the key debates in journalism, from the genesis of ‘marketing to the reader’ to feminist history, subcultures and tabloidization. Embedding these questions in a thoroughly historical framework, the authors argue for an understanding of magazine journalism as essential in the media landscape. Moving beyond the semiotic and textual analysis so favored ...

Theorising the Field
Theorising the field

Several important aspects of magazine-related theory have already been addressed in Chapter 1 (History) and Chapter 2 (Political Economy). The subject also featured in the introduction of Mapping the Magazine (2008), an edited collection of papers from the conferences of the same name held at Cardiff University. Some of the material that follows is expanded from those previous sketches – but the magazine form is so flexible and lends itself to so many different forms of analysis and theorisation, that the study of them is ‘inevitably interdisciplinary’ (Pykett, 1990: 4). It is also important to look at contemporary parallels and consider how much they, and the debates surrounding them, have really changed. Would those who have debated the content of, ...

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