- Subject index
Magazines are the most successful media format ever to have existed and so begins Magazine Journalism as it traces how magazines arose from their earliest beginnings in 1665 to become the ubiquitous format we know today. This book combats the assumptions among media academics as well as journalists that magazines somehow don't count, and presents a compelling assessment of the development and innovation at the heart of magazine publishing.
In magazines we find some of the key debates in journalism, from the genesis of ‘marketing to the reader’ to feminist history, subcultures and tabloidization. Embedding these questions in a thoroughly historical framework, the authors argue for an understanding of magazine journalism as essential in the media landscape. Moving beyond the semiotic and textual analysis so favored ...
Chapter 1: Magazines: A Historical Survey
Magazines: A Historical Survey
Magazines are the most successful media format ever to have existed.
This is a big claim when the apparent dominance of television in the last 50 years or the printed book across the last 500 are considered, but magazines are so ubiquitous and their consumption so engrained in habit that their importance almost ceases to register and is thus overlooked. As Buckminster Fuller once noted in a broadcast lecture, people place importance on food and water as the sustainers of life but on a day-to-day basis it's actually air that we consume most. That is our biggest fuel. Like air, magazines play an often disregarded part in our quotidian existence: the pleasure they bring, and the ways in which ...