Learning: Principles and Applications provides students a current, comprehensive, and engaging introduction to the psychology of learning. Praised for its easy-to-read style and presentation of important contributions of both human and nonhuman animal research, the text helps readers understand the process of learning with coverage of classic experiments, contemporary research, real-world examples, applications, chapter-opening vignettes, and critical thinking questions. The Eighth Edition features expanded sections on theories of conditioning, a streamlined organization through two separate chapters on memory storage and retrieval, and enhanced pedagogy to better connect the material to the everyday lives of students.

Memory retrieval and forgetting

Memory retrieval and forgetting

Learning Objectives

  • Recall the influence of context and affect on memory retrieval.
  • Distinguish between a proactive interference (PI) and a retroactive interference (RI).
  • Discuss the accuracy of eyewitness testimony.
  • Explain the false memory syndrome.
  • Describe the motivated forgetting phenomenon.
  • Discuss the role of the hippocampus in memory retrieval.
  • Explain the use of mnemonics to remember people’s names.

A Look Into the Past

When Steve’s grandfather died several decades ago, Steve was very surprised to get the news. Although he was 90 when he died, Steve’s grandfather had been in relatively good health. He was riding in Steve’s mother’s automobile when he had a massive coronary. He died immediately, and Steve was glad he did not suffer. The plane ride ...

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