Learning: Principles and Applications provides students a current, comprehensive, and engaging introduction to the psychology of learning. Praised for its easy-to-read style and presentation of important contributions of both human and nonhuman animal research, the text helps readers understand the process of learning with coverage of classic experiments, contemporary research, real-world examples, applications, chapter-opening vignettes, and critical thinking questions. The Eighth Edition features expanded sections on theories of conditioning, a streamlined organization through two separate chapters on memory storage and retrieval, and enhanced pedagogy to better connect the material to the everyday lives of students.

Traditional Learning Theories

Traditional Learning Theories

Learning Objectives

  • Discuss the influence of drive on motivation and learning in Hull’s associative theory.
  • Explain the disconnect between drive reduction and reward.
  • Recall an example of the influence of the anticipatory goal response on instrumental behavior.
  • Describe the role of contiguity and reward in Guthrie’s theory.
  • Discuss the strengths and weaknesses of Guthrie’s contiguity theory.
  • Discuss the role of reward in Tolman’s theory.
  • Recall the similarity of Tolman’s expectancy concept and Spence’s anticipatory goal concept.

The Oldies But Goodies

Justin goes to the movies every Friday night. The Cinema Theater shows classic movies like On the Waterfront and To Kill a Mockingbird. Although he has not missed a show in almost a year, Justin was not always a fan of ...

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