Learning: Principles and Applications provides students a current, comprehensive, and engaging introduction to the psychology of learning. Praised for its easy-to-read style and presentation of important contributions of both human and nonhuman animal research, the text helps readers understand the process of learning with coverage of classic experiments, contemporary research, real-world examples, applications, chapter-opening vignettes, and critical thinking questions. The Eighth Edition features expanded sections on theories of conditioning, a streamlined organization through two separate chapters on memory storage and retrieval, and enhanced pedagogy to better connect the material to the everyday lives of students.

Principles and Applications of Appetitive Conditioning

Principles and Applications of Appetitive Conditioning

Learning Objectives

  • Distinguish between instrumental and operant conditioning.
  • Describe the differences between positive and negative reinforcement.
  • Recall how to shape a rat to bar press for food reinforcement.
  • Explain the differences among ratio, interval, and differential reinforcement schedules.
  • Describe the influence of contiguity and reward magnitude on instrumental or operant conditioning.
  • Recall the changes in behavior that follow the discontinuance of reinforcement.
  • Discuss two causes of the partial reinforcement effect.
  • Explain how reinforcement could treat a gambling addiction.

A Loss of Control

Traci and her husband Andre moved to Las Vegas last month. His accounting firm had asked him to move. They discussed the move for several weeks before he agreed to the transfer; the ...

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