Key Concepts in Tourist Studies provides a focused, quick reference guide for students exploring the fast growing and diverse field of tourist studies.Chosen by experienced teachers and researchers each concept defines, explains and develops a key topic in tourism and will act as a springboard for further reading and debate. This is an essential resource for all students of tourism.

Rural Tourism

Rural tourism

Rural tourism describes forms of tourism activity that take place in countryside regions and which encompass local culture, traditions and industries as well as outdoor activities and experiences that are staged in an unspoiled rural setting. The local community plays an important role in providing the rural tourism product.

Rural tourism has been popular across Europe since the end of the eighteenth century when tourists inspired by the Romantics would seek out rural retreats, in particular the Alps and the Lake District. However, this form of tourism really came into its own in the late twentieth century as a result of (a) the need to escape the city and the ‘urban’ environment, in areas where beaches do not abound and (b) the perceived need ...

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